Data Privacy

Our Commitment to Privacy & Compliance

Opt-In Process

It is paramount that the relationship between the sender and the recipient begins on a foundation of trust and transparency. That begins with the subscription process. How a sender collects addresses not only affects the overall quality of a distribution list, but it also impacts overall email metrics, especially delivery.

To become the market leader with a strong reputation, we prefer that our clients follow best practices.

We consider Double Opt-in to be the best form of consent a user can provide to a sender. The user requires a secondary action from the email address owner to confirm their subscription. This typically comes in the form of a confirmation link, a call to action, a URL to paste into a browser, etc. We consider this the ideal method for collecting addresses because it demonstrates that the sender genuinely wants to make sure the user absolutely wants their content and sets an effective foundation for a sender/recipient relationship.

Email Unsubscribe Practices

It is very much essential to practise a good unsubscribe strategy, because if a recipient is unaware of the unsubscribe process, they may be enticed to mark your emails as spam – and this means you risk all your emails going into the spam folder.

Common reasons users might unsubscribe from your emails include:

• The content is not or no longer relevant to them.
• They receive too many emails and are suffering from email fatigue.

Knowing this fact in mind, we always make the unsubscribe process as simple as possible on our side. We always include either an unsubscribe button or a link in our campaign and always double-check whether the link works. We don’t ever try to hide our link at all.

Some other tips to make the unsubscribe process easy include:

• We never force our readers to log in first.
• We keep it as simple as one click because more clicking around is likely going to irritate the recipient.
• We don’t wait; we unsubscribe our recipient immediately.

Above all, we ensure that the unsubscribe button is immediately recognisable to recipients.

We also provide the following options to:

• Give users the opportunity to update their email address to a new one.
• Offer our social platforms in place of your newsletter.

Opting Out

We always look after customer privacy. They can opt out of receiving marketing emails from us at any time they wish or opt out of having our contact information shared with third parties for direct marketing purposes. The process of opting out is very simple, as you just need to click the ‘unsubscribe’ link at the bottom of our marketing messages. Also, all opt-out requests can be made by emailing us at info@aspolmedia.com.

Please note that it may take up to 24 working days to update our database, so you may receive correspondence from us for a short time after you make your request.

Re-Engagement Campaign

As we are legally obligated to remove all unsubscribes from our list, we also offer a re-engagement campaign; we think this is a good way to reach unengaged recipients before they hit the unsubscribe button.

We always engage ourselves in analysing the email metrics, and it helps us to develop a re-engagement campaign.

• We often ask our subscribers whether they would like to stay on the email list.
• We always ask them to update their preferences.