Content Policy

Quality Policy

Content Standards & Guidelines

To ensure our reputation won’t be tarnished at any level, all of our clients need to adhere to the following editorial guidelines.

User Bio URL

Advertisers must include a functioning URL in their bio.

Content, Clarity and Accuracy

• Ads should represent the brand or product being promoted.
• Ads cannot mislead users into opening content by including exaggerated or sensationalised language or misleading calls to action.

Destination URL

• The destination URL’s primary purpose cannot be advertising; it should contain quality, original content and be directly relevant to what is advertised in the ad copy.
• The destination URL must link to a working page and comply with all ad policies.
• The destination URL should not contain disruptive pop-ups, automatic downloads or fake functionality.

Text

• Ad text should use proper grammar and spelling.
• Excessive use of capitalisation, punctuation, or symbols is prohibited.
• Avoid punctuation, symbols, and spaces in hashtags.

Image

• Advertisers must include a profile photo and header image on their profile page.
• Avoid images that are gimmicky, misleading, excessively cropped, or which are otherwise of low editorial quality.

Adult Sexual Content Policy

We prohibit the promotion of adult sexual content globally for our clients.

Examples of adult sexual content include:

• Pornography
• Escort services and prostitution
• Full and partial nudity
• Penis enlargement products & services and breast enhancement services
• Modelled clothing that is sexual in nature
• Dating sites which focus on facilitating sexual encounters or infidelity
• Dating sites in which money, goods or services are exchanged in return for a date
• Mail order bride services
• Sex toys
• Host and hostess clubs

Unacceptable Business Policy

We also prohibit the promotion of unacceptable business practices globally for all of our clients.

Examples of unacceptable business practices include:

• Potentially deceptive, misleading, or harmful business propositions.
• Making misleading, false, or unsubstantiated claims during the promotion of a product or service.
• Promoting misleading information or omitting vital information on pricing, payment terms, or expenses the user will incur.
• Promoting offers or deals that are not available or easily located on the landing page.

Hateful Content

We prohibit the promotion of hateful content globally for our clients.

Examples of hateful content include:
Hate speech or advocacy against a protected group, individual, or organisation based on, but not limited to, the following:

• Race
• Ethnicity
• Colour
• National origin
• Sexual orientation
• Sex
• Gender identity
• Religious affiliation
• Age
• Disability
• Medical or genetic condition
• Status as a veteran
• Status as a refugee
• Status as an immigrant
• Organisations, groups or individuals associated with promoting hate, criminal or terrorist-related content
• Degrading, mocking or harassing references to events or practices that negatively affected a protected group

Malware & Software Downloads

We prohibit the advertising of malware products globally for our clients.

• Any software downloaded by a user only if it complies with the following requirements:
• Have a clear process of installation
• Have the express consent of users to software bundling
• Protect user privacy, provide upfront disclosure and information sharing
• Have transparent and user-expected application behaviours
• Not have any excluded, prohibited and dangerous application functionality
• Be easy to remove

Examples of malware products include:

• Spyware
• Malware
• Illegal hacking devices
• Links which engage in phishing
• Software that compromises user safety and results in an unexpected or deceptive experience